hi, i'm raza

i love making videos and have built an audience of 1M+ followers & generated 1B+ views across my own content + brands.

Raza North

i started on YouTube at 12 making minecraft + league videos → hit 5k subs. then my family needed cash, so I pivoted and grew instagram theme pages (motivation, food, luxury) to 500k+ followers each, flipped a few, then kept the rest for recurring ad revenue before selling them 2 yrs later.

at 16 I went after bigger business to do social media marketing, but got laughed out of the room. so i spent 308 days to write & self publish a book at 18 called the social media specialist (this was before AI existed) and used its virality to land global clients. You can still read it for free here.

that same year, I built a boutique agency, Mysterious Media, that helped pay my way through UT‑Austin CS. I sold the client list when the work felt repetitive and went back to my roots of making videos once TikTok arrived.

graduated UT-CS, went to procter & gamble for nine months to rebuild; remote work during the day & filmed videos at night. stacked cash, quit, haven't looked back in four years.

creator era

  • crushing it podcast → 20 eps on student‑founders & their struggles, since everyone just covered the big guys.
  • tiktok blew up after i counted every brick on UT's speedway. Went all in on after this.
  • did a series where i tried to get into a content house (sway house) made by popular creator bryce hall, stunt: i negotiated a 50k billboard that disney uses down to 15k on sunset blvd in LA to challenge him → this stunt/series gained me 300k+ followers on TikTok in 7 days.
  • launched a street show free therapy → audience passed 1M+ across platforms.
  • launched a blind dating show to test my theory on how YouTube works → 57k+ subs & 20M views off ~14 videos.

what i do now

  1. premium UGC content for brands that actually convert (minimum $10k/month for 10 videos). click here to work with me
  2. advising brands & creators on human‑first marketing in the ai ugc era.
  3. building a community + system so up‑and‑coming creators can upskill and charge what they're worth.

my thesis: as ai content floods feeds with copy‑paste ads, human stories 3‑4× in value. duolingo's losing half their audience after flaunting "ai first" is a good example of how its viewed. in 5 years, premium human made UGC will be like organic food versus processed. brands will pay a premium for content that feels handmade, risky, and emotionally alive.

looking for:

  • creators who want the playbook to land $10k+ UGC retainers consistently.
  • brands that need vetted UGC creators to become the face of their brand/test tons of content
  • startups that need a creator‑led ugc engine (founder equity, idc about 2% unless you're on track for a $10B+ valuation)

relevant links

  • [UGC Portfolio] – google‑drive folder of brand work (videos, case studies)
  • [Demo Reel] – for brands that want to work together
  • [Channels] – tiktok, youtube, ig, twitter
  • [Book] – download the social media specialist (wrote when I was 18)